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Au Vodka: The Ultra-Premium Gold Bottle Vodka Revolution

Au Vodka is a British ultra-premium vodka brand launched in 2015 by two school friends. Known for its signature gold bottle and bold flavours, the brand has quickly risen to global recognition thanks to disruptive marketing and a wide range of flavour innovations. :contentReference[oaicite:0]{index=0}

History of Au Vodka

Au Vodka was founded in Swansea, Wales in 2015 by Jackson Quinn and Charlie Morgan, then in their late teens. They saw a gap in the vodka market—many premium vodkas looked similar, with clear or frosted bottles, and little personality. The founders aimed to create a brand that stood for success, individuality, with strong visual identity. Their gold bottle design was conceived to be instantly recognisable. Early growth included winning over influencers and urban culture personalities, which helped to accelerate Au’s visibility. :contentReference[oaicite:1]{index=1}

What is special about Au Vodka

Here are some of the standout features that make Au Vodka unique:Five-times distilled premium vodka, giving smoothness and clarity.

• Five-times distilled premium vodka, giving smoothness and clarity.
• Iconic "gold bottle" design, aiming for instant shelf recognition.
• Bold flavour portfolio: from the Original to various flavoured versions like Black Grape, Blue Raspberry, Pink Lemonade, etc.
• Strong marketing & branding rooted in urban culture, influencer partnerships, and social media presence.
• Rapid international expansion: from UK success to availability in Europe, the USA, Australia and other markets.

The Most Popular Products from Au Vodka

Some of the best-known and most loved expressions in the Au Vodka lineup include:

• Au Vodka Original - Ultra-premium plain vodka ≈ 40% ABV, five-times distilled, smooth
• Au Vodka Black Grape - Flavoured vodka - Distinct sweet grape flavour, vibrant purple hue
• Au Vodka Blue Raspberry - Flavoured vodka - Sweet and tart berry tones, eye-catching colour
• Au Vodka Pink Lemonade - Pineapple Crush / Red Cherry etc. - Fruit / cocktail style flavours - Lower ABV flavoured vodka, often around mid-30s %, fun & party-friendly options